Marc Davison of 100Watt posted an interesting story on Inman News today about real estate agents and the paltry numbers participating in social media. See article: http://tinyurl.com/neyc6a
Marc's comments are no surprise. We see this all the time with our clients. Realtors know are being told every day that they need to embrace the semantic web, but are overwhelmed with all the choices and fearful of technology.18 out of 400 "dabbled in social media." Wow!
But Marc's comments about "the first time someone compliments your blog entry; the first time someone responds to your Tweet; and the first time a Facebook friend asks for advice on real estate" because they are moving to your town and don't know anyone there (except you)-- suddenly agents will get it.
You do need to find your personal voice to blog. You do need to follow smart blogs of others, and comment on those blogs. And you need to Tweet with meaningful comments -- not where you get coffee each day. People will begin to notice you and you may get lucky with a business connection.
Often-times, "getting lucky" means you are just "in the flow" of communication. Get in the flow!
Thanks, Marc. Right on!
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http://www.BestHomePro.com
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