I am sitting here attempting to envision how media must change it models in order to survive and thrive, and the answers are not easy to perceive. Reporters, administrators, technologists, photgraphers, etc., etc. etc. must be paid to work. Good content is not easy. Great content is rarified air. How do we as citizens of the world keep informed and determine which sources remain trusted sources? How do we pay for this service? What are we willing to pay for these services?
Even in Raleigh, Durham, Chapel Hill and surrounding areas, where the economy remains reasonably solid, we all are trying to cut-back. How do we search for robust, thought-provoking content and how do we maintain confidence that the written word is providing for our needs?
Will newspapers find a new way to monetize their offerings? Can television and radio continue to sell conventional advertising? I think not, but what is the alternative? Consumers won't pay to read your website -- there are too many other sources of good, free information.
Perhaps consumers opting-in to service providers that they can recognize, explore and evaluate online and on TV, radio and print newspapers will be the waive of the future. Consumers, no longer passive, will choose who they trust, who they use and who they pay.
What a concept!
Jeff Johnston, CEO
http://www.besthomepro.com/
Twitter @JeffPref
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