Intimacy with User to Serve Their Specific Needs

A second post to SmartMoney article on home search sites. http://tinyurl.com/pn3xyo. Couldn't resist. My first post seemed a little salesy -- and perhaps it was. At BestHomePro we need to do a better job getting the word out. Stories should be written about preference-based search, permission marketing approaches in real estate, creating highly useful content for consumers that is different from the old.

I greatly admire many of the emerging companies that are trying to break the code of "old-think" in real estate. Consumers are much more savvy than they were 5 years ago. Brokers and agents are trying to figure-out how to deal with the world of the semantic web, social networks, web pages and even their new PDAs, but it is overwhelming.

It is up to technologists, savvy marketing people and entrepreneurs with their ears to the consumer marketplace to change the playing field. We are trying to do that, as are others. Only a few will emerge. We intend to be one of them.

Look for enlightened approaches and share your feedback on what you see and what you like.

Twitter @JeffPref
www.BestHomePro.com