Marc Davison of 1000Watt consulting wrote an intriguing article recently where he quoted Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before Marc was to give a talk recently. Marc was inspired by what Mr. Hickman said:

Marc writes: "This is what Michael said, in a nutshell:"

"If for one more minute you believe you can remain doing what you’ve always done and expect to stay in business, stop your clock now. As a company we are moving forward. All of us. We’ve resisted change for too long and that has not served us well. We will be changing our website. They way we market. The promise we make to our customers and the standards to which we will adhere to deliver on that promise. This is long overdue."

To read the complete article, go to: http://tinyurl.com/kwugdr

In talking to many brokers and agents over the last year, most are shell-shocked. They are trying to stay the course and make a living, but they are frightened. More and more agents are becoming enlightened about the new realities and cognizant that things will not go back to the way they were. We aplaud those who recognize change as opportunity.

Embracing permission marketing, more consumer control, The Internet and the need to differentiate through extraordinary service is the right path. Our economy will recover, but it will recover because we are not only resilient -- we are innovative and willing to behave as life-time learners.

Thanks for sharing, Marc. I hope to meet Michael Hickman someday.

Twitter: @Jeffpref