Decisions to embrace the changes that Web 2.0 brings has been challenging for newspapers and most media. I congratulate The Herald-Sun for moving forward with a new website format that encourages contributions and participation by local citizens.
Bull City Rising, a Durham mainstay blog, wrote about the new Herald-Sun website in a post entitled "Herald-Sun Launches New Website - Fear Not, You can Contribute." http://tinyurl.com/mooomn .
Like most newspapers, The Herald-Sun is working hard to remain a vibrant part of the communities it serves. Newspapers are struggling to find new avenues to provide compelling content and communication. www.Herald-Sun.net just launched today. It offers a wide range of ways for citizens to read about their communities and contribute content -- original content.
People can read AP stories almost anywhere, but uber-local content is hard to match. Perhaps the new Herald-Sun website will greatly boost the volume of community information, interaction and communication.
My firm, BestHomePro, is offering home search services on the real estate tab on Herald-Sun.net and .com. In a matter of days we will be offering The BestHomePro Marketplace. This represents an entirely new model for the way consumers search for homes and the way agents and consumers hook-up. It is what is called "Opt-In" on both sides. Consumers can search all they want with our pledge never to share their contact information until they indicate they wish to find an agent or see a home. Then, without identifying the contact by name, agents will be allowed to see what the consumer is searching for and make offers to the consumer. The consumer then chooses an agent from among those shown.
Congratulations to The Herald-Sun for moving forward WITH technology,rather than fighting the tidal wave.
Contribute meaningful content and enjoy reading the thoughts and stories of your neighbors.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment